Are you one of the many technical communicators whose jobs pushed them into marketing communications (marcomm) work? Perhaps you fell into a marcomm role reluctantly (“other duties as assigned”) since you were the only writer available. You might have disparaged marcomm as “fluff” compared to the serious and precise technical communication you were accustomed to creating. What is a technical communicator to do when called upon to write marketing material? Excel, of course, using tips you’ll learn in A Tech Writer Goes Fluffy: How To Transition from Tech Comm to MarComm Writing, presented by Joe Staples on Tuesday, 9 October, from 10:00-11:00 AM EDT (GMT-4).
As an experienced technical communicator, you bring valuable and directly applicable skills to the task. With a little guidance, these skills can help you rock your marcomm role, turning fluff into engaging, action-inducing substance. You’ll learn why your tech comm skills are a great foundation for marcomm writing (hint: tech comm is marcomm) and also learn some practical ways to apply these skills to your new tasks.