This webinar has been postponed until 5 December.
Sticky messages are those that stay with you long after you encounter them. Everyone knows some sticky messages: Got milk? Did you hear the one about … ? Luke, I am your father. Why do some messages stick while others immediately slip away? Join Joe Staples for the live Web seminar How to Make Your Messages Stick, from 10:00-11:00 AM EST (GMT-5) on Tuesday, 6 November, and learn how to create sticky communication of your own.
Most sticky messages have certain predictable elements in common that you can apply to your technical and marketing communications work. You will learn these sticky principles and see before-and-after examples that show their dramatic impact when a good writer uses them thoughtfully. The webinar also gives practical guidance on how to apply the principles. You will also learn about three common mistakes you might already be making that prevent your messages from sticking. Finally, you will come away with some sample exercises to help you practice sticky communication and teach it to your team.
Joint us for fun & hot tips. RT @stc_org Upcoming Webinar on 6 November: How to Make Your Messages Stick #stcorg http://t.co/Wj9iNgWy
I should have said hot #marcomm tips. Join us on 6 November: How to Make Your Messages Stick #stcorg http://t.co/Wj9iNgWy
Why can I remember stories written in good newspapers months or years after I read them when I can’t remember business or technical information hours or days later?
The main reason messages stick is that they are personal and specific. An example of a child’s illness reported on the television stays in people’s minds. But a description of the illness in dry academic prose soon fades away.
Have you every read a technical or business report and can’t remember anything in the last five pages you’ve just read. You don’t get this reading a book or a newspaper. The reason, the style of writing.
Nick Wright
Designer of StyleWriter – the plain English editing software