Upcoming Webinar on 17 January: Assess Your Web Content with Qualitative Research

by Kevin Cuddihy on 14 January 2014

Join user research expert Cory Lebson for the live Web seminar Assess Your Web Content with Qualitative Research on Friday, 17 January, from 1:00-2:00 PM EST (GMT-5). In this webinar, Cory will introduce attendees to a number of tools and techniques for conducting qualitative user research to improve your Web content. Find out when and why you should conduct focus groups to assess a Web strategy. Learn how you can better understand your users with ethnographic research or interviews and test your assumptions with a usability study. Assess the organization of content with a card sort. And consider the best ways to get stakeholder buy-in for your research initiatives.

This webinar provides an overview of user research techniques, including:

  • Usability studies
  • Focus groups
  • Ethnographic research
  • Interviews
  • Card sorts
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